ARE YOU LOOKING TO LEAD A DIGITAL TRANSFORMATION?

Is your industry being disrupted by new technologies?  Are new companies entering your space offering products or services in ways that did not exist previously?  Is your firm ready to react to the changing needs of the marketplace?  Most established firms recognize that their industries are being disrupted or will soon be disrupted by the next Google or Uber and are readying their organizations.  Whether it is by forming Centers of Excellence or Digital Transformation initiatives, the future leaders of these organizations are planning for and leading organization wide transformations.

The Zschool Transformative Leadership Program provides participants with the skills and strategies to lead these transformations.  Whether you are already part of the transformation team, or are looking to join it, this program provides the key insights that drive successful transformations.

ADD THIS PROGRAM TO YOUR CURRICULUM

Course Curriculum

Module 1: The Essence of Strategy

• What is Strategy?
• Critical Success Factors in Competitive Markets
• Overview of Strategy Models
• Disruptive Innovation
• Value Disciplines
• Deliberate vs. Emergent Strategies

Module 2:  The Digital Imperative - Digital Technologies, Digital Strategy, and the Digital Economy

• Does IT Matter?
• Digital Technologies and Trends
• Cloud, Edge, 5G, AI/ML/DL, IoT, VR/AR, Web3/Blockchain/Distributed Ledger, etc.
• Cloudonomics, Fogonomics, and ROI
• Digital Strategy
• The Theory of the Firm
• Information Economics
• The Downside of Digital
• Trends in the Digital Economy

Module 3: From Value Disciplines to Digital Disciplines

• Value Disciplines Overview
• Operational Excellence
• Product Leadership
• Customer Intimacy
• Tradeoffs Among Disciplines
• Introduction to Digital Disciplines

Module 4: From Operational Excellence to Information Excellence

• Operational Excellence
• Operational Metrics and Differentiators
• Information Excellence: Substitution, Mirroring, Fusion, Management, Optimization, Improvement, Exhaust Data Monetization
• Resource Optimization, Asset-Light Models, and Return on Invested Capital
• Dynamic, Virtual, Networked Organizations
• Burberry Case Study

Module 5: From Product Leadership to Solution Leadership

• Product Leadership
• Modularity vs. Interdependence
• Solution Leadership: Smart, Digital, Connected Products and Services
• The Total Product: Core Benefits vs. the Augmented and Potential Product
• Competition, Co-opetition, Platforms, Ecosystems, and Communities
• The Experience Economy
• The Vanishing Dichotomy of Products and Services
• Gamification, Human Motivation, and Behavioral Economics
• Nike Case Study

Module 6: ​From Customer Intimacy to Collective Intimacy

• Customer Intimacy
• Relationship Types: One Size Doesn’t Fit All
• Collective Intimacy
• Recommendation Engines
• Personalization, Contextualization, Relevance
• ABCDEFGH: Attitudes, Behaviors, Contexts, Demographics, External Data, Friends and Followers (Social), Goals, and History
• The Danger of Too Much Intimacy
• Netflix Case Study

Module 7: From Traditional Innovation to Accelerated Innovation

• Traditional Innovation: Shop Invention, Corporate Research, Open Innovation, and Beyond
• Elements of Successful Commercial Innovation: Invention, Commercialization, Adoption
• Accelerated Innovation: Contests, Challenges, Idea Markets, Innovation Networks, etc.
• Contest Economics
• Machine Learning and Innovation
• Procter and Gamble Case Study

Module 8: Digital Transformation​

• Elements of Successful Transformation, such as Experimentation and Communication

• Types of Digital Transformation: From IT Optimization to New Business Models
• Functions, Processes, Touchpoints, Journeys, and Experiences
• Journey Reengineering
• Virtuous Cycles in Customer Experience
• Uber Case Study
• Course Wrap-Up

Capstone Project
The Capstone Project will enable students to apply the lessons of this course to plan and implement a successful digital transformation at the intersection of company business strategy and emerging digital technologies.

To learn more about bringing the Transformation Leadership Program to your university, and how it helps executives drive real business results, contact us at 1.844.669.7884 to speak with a program counselor.

Get your students top programs and best-in-class curriculum with Zschool

Become a Zschool Partner

Learn about Zschool partnership opportunities with the various programs designed to enhance your institution’s enrollment and profitability.

CONTACT US