INNOVATIVE COLLABORATION

How do you create the next Google, Facebook, Apple, or Amazon?  Leverage the power of digital marketing and social media?  Develop the next Big Idea.  This 4-day immersive certificate program will provide executives with the skills, knowledge, and tools to go back to their firms and build collaborative teams that drive innovative solutions.

The Zschool Strategic Innovation Program employs a set of methods and corresponding mindsets that promotes a new way to organize your teams to deliver the next Big Thing.

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Course Curriculum

Module 1: Introduction to Innovation & Emerging Media

• ​Discover the elements that comprise an effective Emerging Media Strategy
• Identify methodology and tools for your own organization.
• Learn best practices and review real-world case studies.

Module 2: The Emerging Media Landscape

• Understand the current emerging media landscape
• Develop an approach to understand the strengths and weaknesses of each type of media
• Explore the intersection between media and why interdisciplinary approaches are needed

Module 3: The Customer Experience of Emerging Media

• Create personas that employees can relate to, on a human scale.
• Develop journeys and interviewing techniques to uncover details.
• Break down mental models and barriers to discover opportunities.

​Module 4: Design Thinking for Emerging Media:  Empathy & Storytelling

• Understand how to apply design thinking principles for Emerging Media
• Identify critical customer interactions and emotions across multi-channels.
• Create insightful stories that empower employees to advocate and take action.

Module 5: Podcasting, Unleashing the Power of Video and Messaging

• Understand how combining text and images together is more impactful when done together
• Maximize team creativity using brainstorming techniques and tools.
• Promote critical thinking.

Module 6: Creative Computation

• Learn how Art & Coding can generate new opportunities
• Collaborate across teams to develop your own original piece of artwork
• Learn rapid prototyping and iterative design through coding

Module 7: Data Analytics for Emerging Media

• Learn techniques to collect and visualize data.
• Develop a single truth and company-wide view about customers.
• Use data to drive actionable insights.

Module 8: Collaboration & Innovation in Emerging Media

• Understand the importance of collaboration across disciplines and the power of diversity.
• Link improved collaboration with operational savings and profitability.
• Become a successful change-agent for innovation and inspire change.

​Capstone Project: The Emerging Media Portfolio.

• Complete your Innovation & Emerging Media plan while customizing templates and practices to employ at your own firm
• Continued mentoring after the program concludes

To learn more about bringing the Innovative Collaboration Program to your university, and how it helps executives drive real business results, contact us at 1.844.669.7884 to speak with a program counselor.

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