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Case Study - Telecommunications (Telco)
Goal: A large telecommunications company sought to increase their national sales team effectiveness in selling cybersecurity related products to its customer base.
Solution: Zschool Online Cybersecurity Certificate Program
Details: Met with stakeholders from various divisions and departments to understand challenges in different regions. Our faculty team designed a custom solution that addressed all stakeholder needs, and rolled out a 3 month pilot program to test effectiveness of training. Each division created a small sample of salespeople (approx. 100 people) and randomly assigned them to the training program - half the test group went through the training (Group A) while the other half did not go through the training (Group B). By creating the control group, the client hoped to see if the training generated lift in the sales result. The amount of the average sale for group as a whole was $72,000.
Results: Annualized ROI of over 2000%
Group A outperformed Group B by 12%. In other words, the average sale of Group A was more than $7,300 higher than the sales of people in Group B with an ROI of 243%. Since the test occurred over 3 months, this generated an annualized ROI of over 2000%. As a result of the test, Telco expanded program to the entire sales team. By training their entire sales team, the client expects to increase revenues of over $2 million dollars.
Goal: A large telecommunications company sought to increase their national sales team effectiveness in selling cybersecurity related products to its customer base.
Solution: Zschool Online Cybersecurity Certificate Program
Details: Met with stakeholders from various divisions and departments to understand challenges in different regions. Our faculty team designed a custom solution that addressed all stakeholder needs, and rolled out a 3 month pilot program to test effectiveness of training. Each division created a small sample of salespeople (approx. 100 people) and randomly assigned them to the training program - half the test group went through the training (Group A) while the other half did not go through the training (Group B). By creating the control group, the client hoped to see if the training generated lift in the sales result. The amount of the average sale for group as a whole was $72,000.
Results: Annualized ROI of over 2000%
Group A outperformed Group B by 12%. In other words, the average sale of Group A was more than $7,300 higher than the sales of people in Group B with an ROI of 243%. Since the test occurred over 3 months, this generated an annualized ROI of over 2000%. As a result of the test, Telco expanded program to the entire sales team. By training their entire sales team, the client expects to increase revenues of over $2 million dollars.