Driving ROI with Web 3.0
Whether it is NFTs, blockchains, smart contracts, cryptocurrencies, DAOs, or other Web 3.0 technologies, the odds are that your industry is being disrupted by emerging new technologies. The expanding metaverse is blurring the lines between the physical and virtual economies and customers are increasingly changing their behavior and expectations. Similar to the internet in the 1990s, companies, and individuals who can understand and apply these technologies will create long-term sustainable competitive advantages so they don’t risk losing relevancy and market share. Companies today need to decide if they are going to be the Blockbuster or Netflixes of tomorrow. This 8- module online, asynchronous course, taught by a team of Web 3.0 experts, provides you with the strategies and tools to immediately activate the learning back at your organization.
Key Take-Aways
Who Should Take the Program
The course is non-technical and is appropriate for anyone in the organization who wants to stay current with best practices and new trends. The course will be particularly useful for executives in charge of digital transformation or other innovation projects within their organization. Because Web 3.0 impacts all areas of a firm, it is appropriate for any functional area and requires no special technical background or skill.
Key Take-Aways
- Understand the key terms and strategies of Web 3.0
- Learn best practices of both what to do and what not to do when employing Web 3.0 strategies
- Learn how to communicate and drive Web 3.0 projects forward within your organization
- Web 3.0 Toolkit and Organizational Assessment
- Learn how to build and lead a team to deploy a Web 3.0 project
- Mint your first generative NFT
- Gain hands-on experience earning NFTs
Who Should Take the Program
The course is non-technical and is appropriate for anyone in the organization who wants to stay current with best practices and new trends. The course will be particularly useful for executives in charge of digital transformation or other innovation projects within their organization. Because Web 3.0 impacts all areas of a firm, it is appropriate for any functional area and requires no special technical background or skill.
Curriculum Overview
Module 1 - Web 3.0 Strategy and Evolution
This module describes how Web 3.0 has evolved from 1. 0 and 2.0 and provides an overview of the Web 3.0 landscape including Non-Fungible Tokens (NFTs), blockchains, smart contracts, cryptocurrencies, Decentralized Autonomous Organizations (DAOs), Platforms, and marketplaces. Why should executives care about Web 3.0.
Module 2 - Understanding the new Customer Experience of Web 3.0
From gaining power and control in transactions to greater demand for information and curation, businesses need to understand the new customer experience so that they can acquire, grow and retain customers.
Module 3 - Innovation for Web 3.0 - How does Web 3.0 Disrupt your Functional Area
Web 3.0 has implications for disrupting finance, supply chain, human resources, operations, marketing, and all other functional areas of the business. This module will look at examples for each of these functional areas and will show what is possible. Through case studies and hands-on exercises, participants will learn how to apply Web 3.0 technologies to leapfrog
Module 4 - Web 3.0 Technologies I - Overview
Overview and history of the technological evolution and its implications for your business. What is the current state of technology today and the likely ecosystem in 3, 6, 9, and 12 months.
Module 5 - Web 3.0 Technologies II - NFTs & Cryptocurrencies
This module takes a deep dive into the best practices and potential for NFTs and Cryptocurrencies. Participants will learn the difference between Bitcoin, Ethereum, Tether, Binance, Solana, USD, and others. They will also see best practices and a toolset to decide which one is right for each type of application. Participants will also experience an “earn to play” environment and generate their own NFTs.
Module 6 - Web 3.0 Technologies II - DAOs and Platforms
This module takes a deep dive into the best practices and potential for DAOs and Platforms. Participants will explore different platforms OpenSeas, Axie Infinity, Rarible, and NBA Top Shots and even mint their own generative art piece.
Module 7 - Web 3.0 Measurements and Analytics - Linking to ROI
This module provides participants with a series of dashboards, and KPIs to measure and track Web 3.0 initiatives and how to link them to ROI.
Module 8 - Change Management for Web 3.0
Because Web 3.0 is so disruptive to existing business models, this module provides a framework to demonstrate how companies can implement Web 3.0 initiatives without impacting their existing business. Participants learn how to lead “pizza teams” on digital sprints, and reward learnings, regardless of whether or not they are financially successful. It also outlines the 70/20/10 model of iteration and experimentation.
Module 9 - Product Management for Web 3.0
As Web 2.0 developed, so did the product manager. Does the Product Manager still have a role in Web 3.0 and what other roles and capabilities are unique to this new community first paradigm?
Module 10 - Regulatory and Privacy Issues Around Web 3.0
Module 1 - Web 3.0 Strategy and Evolution
This module describes how Web 3.0 has evolved from 1. 0 and 2.0 and provides an overview of the Web 3.0 landscape including Non-Fungible Tokens (NFTs), blockchains, smart contracts, cryptocurrencies, Decentralized Autonomous Organizations (DAOs), Platforms, and marketplaces. Why should executives care about Web 3.0.
Module 2 - Understanding the new Customer Experience of Web 3.0
From gaining power and control in transactions to greater demand for information and curation, businesses need to understand the new customer experience so that they can acquire, grow and retain customers.
Module 3 - Innovation for Web 3.0 - How does Web 3.0 Disrupt your Functional Area
Web 3.0 has implications for disrupting finance, supply chain, human resources, operations, marketing, and all other functional areas of the business. This module will look at examples for each of these functional areas and will show what is possible. Through case studies and hands-on exercises, participants will learn how to apply Web 3.0 technologies to leapfrog
Module 4 - Web 3.0 Technologies I - Overview
Overview and history of the technological evolution and its implications for your business. What is the current state of technology today and the likely ecosystem in 3, 6, 9, and 12 months.
Module 5 - Web 3.0 Technologies II - NFTs & Cryptocurrencies
This module takes a deep dive into the best practices and potential for NFTs and Cryptocurrencies. Participants will learn the difference between Bitcoin, Ethereum, Tether, Binance, Solana, USD, and others. They will also see best practices and a toolset to decide which one is right for each type of application. Participants will also experience an “earn to play” environment and generate their own NFTs.
Module 6 - Web 3.0 Technologies II - DAOs and Platforms
This module takes a deep dive into the best practices and potential for DAOs and Platforms. Participants will explore different platforms OpenSeas, Axie Infinity, Rarible, and NBA Top Shots and even mint their own generative art piece.
Module 7 - Web 3.0 Measurements and Analytics - Linking to ROI
This module provides participants with a series of dashboards, and KPIs to measure and track Web 3.0 initiatives and how to link them to ROI.
Module 8 - Change Management for Web 3.0
Because Web 3.0 is so disruptive to existing business models, this module provides a framework to demonstrate how companies can implement Web 3.0 initiatives without impacting their existing business. Participants learn how to lead “pizza teams” on digital sprints, and reward learnings, regardless of whether or not they are financially successful. It also outlines the 70/20/10 model of iteration and experimentation.
Module 9 - Product Management for Web 3.0
As Web 2.0 developed, so did the product manager. Does the Product Manager still have a role in Web 3.0 and what other roles and capabilities are unique to this new community first paradigm?
Module 10 - Regulatory and Privacy Issues Around Web 3.0
Price: $4,995 or 2 ETH Cryptocurrency
Credential: Participants who successfully complete the certificate will receive a new NFT Digital Badge from the sponsoring University Institution
University Affiliation - Once the course is designed, Zschool will arrange for it t be offered by one or more of its university clients, including the University of Colorado Boulder.
Credential: Participants who successfully complete the certificate will receive a new NFT Digital Badge from the sponsoring University Institution
University Affiliation - Once the course is designed, Zschool will arrange for it t be offered by one or more of its university clients, including the University of Colorado Boulder.
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